De Unie / Confetti

January 26th - 2010
category: Poster

— Verwijzingen:

Salon Indien/Confetti

During the International Film Festival Rotterdam, a series of lectures were held in De Unie, for which we designed an A5 paper size invitation. In the process, we used an image depicting a derailed train having crashed right through the walls of an elevated railway station, dating from the year in which the Lumière brothers presented their first film screening in Salon Indien. One of the short films first screened by the two brothers features a train arriving at a station. In those days, many among the audience experienced this as if the train was heading straight for them, making the event quite a frightening sensation. The derailed train photograph constitutes an interpretation of the spectator’s imagination at the time.

In their A4 invitation for the Confetti debating night, De Unie playfully hint at the 2009 Youth Year that took place under the name ‘YourWorld’, by organising debates titled ‘Your debate’ and ‘Your competition’. These debates review the past Youth Year, accompanied by a column writing competition encouraging young people to publish their opinions on the year gone by. We decided to add emphasis to these hints by prominently placing the phrase ‘Your time to shine’ on the face of our design, supported by a zodiac sign in the background.

The entire YourWorld campaign was interlaced with the notion of YOU – giving a sense of direct appeal to personal responsibility. (This sense was reinforced by the YourWorld logo, in which You was given a slightly lighter shade, suggesting that the logo read You R World). Such direct appeals may give viewers a sense of stardom, though the prospect of being a new star is as insincere as the platitudinous Luther Vandross song ‘Shine’:

“Tonight you’re gonna get your time to shine
Nobody but stars in here tonight”

The Salon Indien flyer is A5.
The Confetti flyer is A4.
Printed by Tripiti, Rotterdam

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