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De Aanschouw / A43
A5 Invite
We designed this invitation for Rotterdam’s smallest gallery.
We opted for placing all information on the reverse side, leaving room for personal input on the face of the invite. A combination of text and imagery determines the face. In each series we use a phrase starting with the Dutch word 'Aanschouw', referring to the gallery name, translating roughly into 'Behold' with a connotation of the act of viewing as such. We then merge these texts with wp-content/uploads.